French women have become major players in the world of wine. They are definitely consumers in their own right - 45% of them drink wine – and are important customers – 78% of wines in supermarkets are actually bought by women. They are also taking over positions in the wine industry as oenologists, wine growers and sommeliers. And according to a recent study awaiting publication, the more a woman is in love, the more she likes wine! (Source: Le Figaro)