According to the Distilled Spirits Council of the United States, tequila imports into the USA have increased by 46% since 2002. This Mexican spirit has taken on the image of a sophisticated beverage in America, which is no longer drunk just in shots by young people with salt and a slice of lemon, but by working people who are prepared to pay up to $200 dollars (€130) per glass to experience a “super premium” tequila. (Source: Vinexpo)