Having reached 20 million cases in 2006, Tequila consumption had grown by 24% from 1998. This is a very concentrated market with the ten leading consumer countries drinking 92% of the world total. The two leaders are the US with its high numbers of Mexican immigrants accounting for 50% of consumption and the home of Tequila, Mexico, with 35%. (Source: Revue Vinicole Internationale / The IWSR)