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Tuesday 29 July 2008 
Great Britain: vodka overtakes whisky in popularity

Vodka has overtaken scotch to become Britain’s favourite spirit for the first time, new industry figures reveal. Traditional blended whiskies have been knocked off the top spot by heavily marketed vodka brands which have appealed to a younger, trendier market. Sales of vodka increased by 11% to €948 million in the year to April, while blended whisky sales only nudged ahead by 1% to €942 million. (Source: The Herald)


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