A major step forward in efforts to protect Scotch Whisky in on of its most important markets has been welcomed by the Scotch Whisky Association (SWA). Following an SWA application, the Chinese Trade Mark Office under Administration of Industry & Commerce (AIC) has agreed to protect “Scotch Whisky” as a Geographical Indication (GI) by registering it as a “collective trade mark”. (Source: The Scotch Whisky Association)