In order to meet a growing demand for rosé, Provencal winegrowers have had to reduce their production of white and red wines. Thus today, rosé accounts for 87% of the Côtes-de-Provence and Coteaux Varois AOCs, and 73% of Coteaux d’Aix. Well ahead of the Val de Loire with 20% of French production, Provence is the country’s leader on the AOC rosé market. (Source: Var Matin)