In 2007, Italy became the largest market in the word for still wines, drinking 299 million 9-litre cases, the equivalent of 3.588 billion bottles.

Between 2003 and 2007, Italians drank 1,23% more wine. In 2008, consumption receded slightly by 0.3% compared to 2007, but according to the forecasts in the Vinexpo / The IWSR study, it should return to 0.56% growth between 2008 and 2012, to reach 311.556 million cases or 3.738 billion bottles. (Source: Vinexpo)