Pernod Ricard has launched a Perrier-Jouët champagne that is the most expensive in the world, priced at more than €4,000 per bottle. This limited edition “By & For”, reserved exclusively for around a hundred buyers in the world, demonstrates the ambition of wine and spirits producers to adopt the business model of the luxury industry. Each buyer will be able to have his or her bottles customised according to taste. With this made-to-measure, limited quantity, exclusive product that heightens expectations of a truly prestigious acquisition, the French group has propelled itself into the loftiest of premium markets. (Source: Le Figaro)