Cans, wine in packs with straws or in coloured bricks, screw caps, small aluminium bottles, glittering, fun colours and much more. Out-of-home food packaging has become a fully fledged strategy for wine producers. With these new types of conditioning, merchants hope to reach new categories of drinkers especially amongst the young and women, but also to introduce a new type of drinking. (Source: Goûts du jour)