Having achieved 5% growth compared to the period 1998-2006, rum is the second most consumed spirit in the world. The rum market is very concentrated in that the top 10 consumer countries drink 85% of the total. Brazil represents 45% of these volumes, even though its consumption has receded by 10%, followed by India, whose consumption grew very considerably over the same period. (Source: Revue Vinicole Internationale -IWSR)