Makers of vintage for France’s Beaujolais region have launched a campaign to improve their image and step out the shadow of Beaujolais Nouveau for which the area is best known. But a handful of winemakers producing top-of-the-range wine want to shake off the region’s reputation for poor quality.
“We are the only appellation in the world known for plonk and not for its top quality”, said Jean Bourjade, president of the local trade body.
Consequently some producers will organize three top-end wine tastings a year, in France, Europe and one big export market. In 2009 this will be in the eastern United States with stops in New York, Philadelphia and Florida. (Source: Reuters)