Arnold Schwarzenegger, Governor of California, has taken part in a national advertising spot on Californian wines, its gastronomy and tourist industry. This campaign, which has been run for the last five years by a partnership between the Wine Institute and the Californian Travel and Tourism Council, designated September as “Wine Month”, organising tastings, visits, concerts and bottle signing events at the state’s wineries, restaurants, wine stores and supermarkets. (Source: VSB)