UK wine drinkers are cutting the amount they spend on a bottle, with price now the most important factor in buying wine.
A WineIntelligence poll of 1,000 wine drinkers found that the number of people willing to spend €6 - €7 on a bottle of wine had dropped by 5% in the past three months. There has been a corresponding increase in those paying less than €6 for a bottle. Pub and restaurants have also registered a downturn in sales of more expensive wines.
The study, commissioned by the Wine & Spirit Trade Association (WSTA), also found that grape variety had been overtaken by price as the most important factor for consumers in choosing wines. (Source: Decanter.com)